It was the first family restaurant to integrate food with arcade games and animated entertainment.Īfter filing for bankruptcy in 1984, the chain was acquired in 1985 by Brock Hotel Corporation, parent company of competitor ShowBiz Pizza Place. Cheese's Pizza Time Theatre in San Jose, California. The chain's name is taken from its main character and mascot, Chuck E. Headquartered in Irving, Texas, each location features arcade games, amusement rides, and character stage shows in addition to serving pizza and other food items former mainstays included ball pits, crawl tubes, and animatronic shows. Cheese is an American family entertainment center and restaurant pizza chain founded in 1977 by Atari co-founder Nolan Bushnell.
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